How does keying in trucker pay compare to typical volume income and how does it impact driver quality and retention? Most
trucking companies follow the leader when it comes to driver compensation. But, unknown to several organizations, there are
other variables helping drivers determine their career choice.
One such factor that most truckers in the industry use to find proper fit is the client base of the company. Believe it
or not, your customers are an important part of driver loyalty. When drivers look for a new seat, they usually gravitate toward
familiar or trustworthy companies. This is even true for picking up or delivering freight.
Another determination for where drivers should hang their hat is the opportunity to make extra pay. Freight hauled, for
instance, will sometimes be the initial decider when drivers look for ways to supplement income. For some, it could be refrigerated,
or maybe over-size, or even specialized freight that tips the scales.
Finally, a trucker's attitude toward compensation between companies has much to do with company reputation and a driver's
willingness to be associated with that particular branding. The fact remains that word gets around about how trucking companies
treat their employees. When an organization maintains decent equipment, gets the driver home in a timely manner, and delivers
reliable pay, chances are that truckers already know these terms. The competitive advantage, then, becomes the ability of
the company to project goodwill.
In conclusion, knowing how to entice drivers from one fleet to another is more an art of contrast based upon multiple criteria.
However, a truly aggressive driver rate may just be the difference between being the compensation leader or following the
pack.
